Building a global category leader in the US
The challenge
SIXT challenged us to grow their organic traffic and rankings for their car rental pages in the US. They needed to scale more quality cluster content pages around their key car rental locations as well as link signals nationally and regionally.
The approach
We led with a regional SEO strategy in driving growth by city and airport destination. With over 19K cities across the US, we went state by state with growth opportunity to building out content and links into car rental pages. With a mix of Digital PR campaigns, data studies and reactive, we executed a full force strategy to reduce the link profile gap vs competitors. We employed a Digital PR strategy alongside onsite content and cluster content to drive relevant traffic & links back to the SIXT site.
A mix of always on and creative PR to drive online signals
What we did
We led with a regional SEO strategy in driving growth by city and airport destination. With over 19K cities across the US, we went state by state with growth opportunity to building out content and links into car rental pages. With a mix of Digital PR campaigns, data studies and reactive, we executed a full force strategy to reduce the link profile gap vs competitors. We employed a Digital PR strategy alongside onsite content and cluster content to drive relevant traffic & links back to the SIXT site.
3M extra clicks from SEO
The results
With hundreds of new pages and links built to the car rental path surrounding key airport and city locations, SIXT saw a 216% increase in pos 1-3 rankings. 420 links on top tier press, and an extra 2K+ domains were built to date and SIXT hires Vesper Solutions to scale this across UK, Germany, France, Spain, Italy and The Netherlands.
